On Behalf of: Walk the Walk
Undertaken By: Gemma Fincher-Adams (SSI Services)
Having taken on 100km ultra marathon this time last year, SSI Services Head of Bids and Marketing, Gemma Fincher-Adams decided to take on another marathon distance event.
This time, instead of tackling the Ridgeway path, she took on an overnight marathon through the streets of London. Walk the Walk is a charity that raises money for vital breast cancer causes including community grants for hospices and research. What makes the Moonwalk special is that all participants, male and female, are encouraged to wear bras for the event.
It wasn’t until the day of the event that Gemma decided to actually take the plunge and do the walk in her (decorated) bra, but the spirit of the event took hold and it was a now or never moment. Gemma undertook the challenge with her close friends Chris and Nick who got very much into the spirit of the Wild West theme by taking part in the walk wearing inflatable horse costumes.
Over 15,000 people took part in the Moonwalk with some walking the full 26.2 miles and others taking on a half marathon distance. There really was a party atmosphere and as they didn’t start until just before midnight there was some amusing encouragement from various pub/club goers on the route.